Privacy Policy

Welcome to Hyperlite Shop (“we,” “us,” or “our”). At aquasportsus.com, we’re committed to protecting your privacy as passionately as we design water sports gear for your adventures. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

We collect information to provide better services to all our water sports enthusiasts:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number.
• Device Information: We automatically collect IP address, browser type, operating system, and referring URLs.
• Usage Data: Information about how you interact with our site, including pages visited, products viewed, and time spent.
• Cookies and Tracking Data: See Section 6 for details about our use of cookies.

2. How We Use Your Information

We use your information to fuel your water adventures:

• Process transactions and deliver your gear worldwide (excluding Asia and certain remote areas)
• Improve our products and website experience for water sports enthusiasts
• Communicate with you about orders, products, and promotions
• Prevent fraud and enhance security of our payment systems
• Comply with legal obligations and enforce our policies

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

• Service Providers: We share data with payment processors (like PayPal), shipping carriers, and IT service providers to fulfill your orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, customer information may be transferred.
• Aggregated Data: We may share non-personal, aggregated data for analytics and marketing purposes.

4. Data Storage and Security

We protect your data with the same dedication we put into our water sports equipment:

• All transactions are protected by industry-standard 256-bit SSL encryption
• We implement tokenization to replace sensitive payment data with secure tokens
• Regular PCI DSS compliance audits to maintain highest security standards
• 24/7 fraud monitoring systems scanning for suspicious activity
• Data is stored on secure servers with limited access

While we implement these robust measures, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights and Choices

You have control over your personal information:

• Access and Update: You can review and update your account information by logging into your account.
• Marketing Communications: You may opt-out of promotional emails by following unsubscribe instructions.
• Data Deletion: You may request deletion of your personal data, subject to legal retention requirements.
• Do Not Track: Our site doesn’t respond to Do Not Track signals as there’s no standard for how to respond.

6. Cookies and Tracking Technologies

We use cookies to enhance your shopping experience:

• Essential Cookies: Necessary for site functionality, like maintaining your shopping cart.
• Performance Cookies: Help us understand how visitors use our site to improve it.
• Marketing Cookies: Used to show relevant ads for water sports gear on other sites.

You can control cookies through your browser settings, but disabling them may affect site functionality.

7. International Data Transfers

As we serve customers globally (excluding Asia and certain remote areas), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. We’ll notify you of significant changes by posting the new policy on our site with an updated effective date.

10. Contact Us